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A tour, or at least a few talk show performances, would also be great. But still Enya needs a successful new album in 2015. Here we can mention the Lord of the Rings soundtrack – and The Jean Claude Van Damme Volvo commercial.
But something must be done to give her more streams.Įnya still has popular appeal. But the general question is is Enya going to remain an artist for the CD buying, 40+ years old demography, or is she too going to attract a younger audience who cannot remember ever having played a CD? There’s is of course nothing wrong with her current audience, and the CD format will live for decades more. It is not much to ask for, and it is cheap and easy to make for the label.Įnya is still making lots of money, as seen in this article. It is hard to understand why we will not get streaming only versions of remastered or previously unreleased material. Therefore it was discouraging to hear that there will be no re-releases of Enya’s music in the near future. Some artists can afford to wait for years to release new material, and Enya is undoubtedly one of them. Enya will have to do the same – sometimes soon. But even Apple is moving away from the paid downloads market and into the streaming economy. After the release of And Winter Came she was on top of many national iTunes lists for years. It must be said that there’s one digital format where Enya has had success – and that’s paid downloads via iTunes. If you know the number of streams for other services, please write a comment below. Hopefully Enya’s numbers on Pandora Radio are better, although these stats are not available to us. A mega selling artist like Enya will need big numbers on all platforms.
But in order to have success today you’ll need tracks with several hundred million playbacks alone.
Of course millions of playbacks do not sound bad at all. And “just about OK” is not good enough for an artist of this format. We don’t have exact numbers for Enya on streaming formats, but we can tell that she is doing “just about OK”. No major artist will enjoy being a CD-only artist. But the music economy has changed (or collapsed, depending on who you ask) since the release of her latest album, and today the business is mostly about the number of streams and playbacks on Spotify, YouTube and Pandora. With over 75 million albums sold Enya is one of the most successful artist in music history – and world’s no. In order to stay relevant – and revitalize her current catalogue on streaming formats – Enya will need to release a new album sometimes soon. Today it’s all about streaming, and the CD format is soon nothing but a memory. But it is a new day in the music business. It is now over 6 years since the release of her latest album. My! My! Time Flies! sings Enya on And Winter Came. On 20 November Dark Sky Island was released. Update: We were right! Enya did release an album in 2015.
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